« Coke Clobbering Pepsi on Facebook, But Not on Twitter | So Long ClickZ News BlogA quick note, readers, to let you know that this blog will soon be shuttered and its content merged with ClickZ’s regular news and features coverage. The news and commentary you’re used to seeing here will soon begin to appear over in ClickZ’s regular news section. To subscribe to all our news content, please see our e-mail newsletter and RSS feed subscription pages. As for the back-story: we created the ClickZ News Blog in 2005 as an experiment in format – a way for our reporters to cover digital marketing outside the confines of traditional journalism. In doing so, we intended to follow in the footsteps of entrepreneurial news organizations like TechCrunch, Politico, PaidContent, and others that prioritize chasing tips and fleshing out back-stories over covering press releases. It’s served that purpose well. Over the past three years the blog has built a solid following of marketers who look to it for breaking news, analysis, and aggregated content from around the Web. However, it also has its drawbacks. Publishing it requires us to maintain a separate CMS, taxonomy, and analytics tools. And it lacks its own e-mail newsletter, a key way we deliver other content to you. More importantly, we’ve come to the conclusion that some readers are confused – understandably so – about the difference between ClickZ News, our flagship daily reporting package, and the more casual and freewheeling ClickZ News Blog. To cure these ills, we’ve decided simply to combine the two sections. As a result, our regular industry coverage will soon be flavored with some “bloggy” conventions, such as use of the first person and aggregated news posts. As we go through these changes, rest assured ClickZ’s news team remains committed to the fundamentals of journalism, including in-depth reporting and analysis. The integration will take place in about one week. Meanwhile, please head over to our e-mail newsletter and RSS feed subscription pages to ensure you continue to receive this content.
Posted by Zachary Rodgers at February 2, 2010 2:44 PM
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« Next GOP Money Bomb? There’s an Ad for That. | iPad Video Brouhaha: Apple Caught Wearing a Toupee?Sites are buzzing today about what appears to be a misleading product video Apple has produced to sell its iPad. An eight-minute clip on YouTube depicts NYTimes.com on the device at about the 2:04 mark. The clip shows The Times’ Video section fully rendered, including a Flash element that sits above an article in the newspaper’s Travel section.
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Has Apple really changed the world again?By Stephen FoleyIt’s called the iPad. It looks like a large iPhone, with just a single button on the front. It has a 9.7in screen and weighs in at 1.5lb pounds. And it will cost you around £350 for the cheapest model. Don’t pretend you didn’t want to know. Apple, inventor of the Macintosh computer and the iPod, launched a new computer yesterday and the company’s boss, Steve Jobs, claimed it will change the world. Many people agreed. Many more people acted like they agreed. Plenty hope he is right. After months of hype and rumour-mongering that only seemed to get more intense the more tight-lipped Apple executives became, Jobs stepped on to a San Francisco stage yesterday to declare the opening of a whole new category of electronic device. Halfway between a smartphone and a portable computer, the touchscreen -operated iPad will provide a whole new way to buy books and newspapers, play games, watch films and TV shows and surf the web, he said. “We want to kick off 2010 by introducing a truly magical and revolutionary product,” he said. “It’s so much more intimate than a laptop and so much more capable than a smart phone.” Read The full article at:
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« Those Absurdly Irrelevent Gmail Ads? They May Get Better | Mediasmith VP Weighs in on comScore/QuantcastThe hubbub over comScore’s payment requirement for its direct-measurement service, and its subsequent squabble with Quancast brought to the fore issues that have long been on the minds of site publishers and measurement firms. For background, check out my story, published yesterday. But what do media buyers think about this stuff? I asked Derek Leedy,VP, account director at Mediasmith, who responded via e-mail. To Leedy, comScore and Quantcast or other audience measurement firms are complementary data sources – all of value when it comes to planning and buying online ads. “There can’t be too many data sources for media buyers – to choose one over the other for all cases is a cop out,” he told me.
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